Consumers’ thirst for whiskey has spiked to historic highs. The global trends in whiskey continue to fuel unprecedented growth and the market is expected to increase by $28.67 billion between 2020 and 2025, according to a recent report by Technavio. And according to Forbes, the number of whiskey cases sold has increased every year since 2010.
The trends in whiskey have been fueled, in part, by the changing consumer behavior during the pandemic, which gave people time to play with and explore everything the category has to offer. Relaxed alcohol sales restrictions also allowed for products to be shipped directly to the customer’s door.
Another key facet of whiskey’s growth in recents years is the willingness and desire to pay for a finer selection of spirits. That enthusiasm for fine details has never been higher. “People get more excited about whiskey; there’s more to the story” than with other types of spirits, said Lew Bryson, a whiskey authority and author of several books on the topic including “Whiskey Master Class.” There’s more authentic variety and nuance with whiskey than with other spirits like rum, gin, tequila, or vodka. Plus, there are so many variations all in one category.
Which means we’re past the stage where only educated consumers and tastemakers were into whiskey. Whiskey – and bourbon in particular – has gone mainstream. Whiskey enthusiasts have told their friends and the popularity of the spirit is spreading.
The hottest trend in whiskey is owning your own barrel
Perhaps one of the hottest trends in whiskey right now is an interest in bourbon barrel picks and owning a whisky cask. Owning your own barrel of whiskey is a memorable experience and at Barrel Global, our mission is to help collectors experience whiskey in an entirely new way by purchasing full barrels from distilleries across the world. Whiskey enthusiasts who seek our their own barrel buy one for these three reasons:
Take the next step, request access today
Interest in whiskey has grown steadily over the years. For one because whiskey is a premium product and those who imbibe are seen as consumers with taste and sophistication. That increase in demand pushes prices higher and the value of collectibles skyrockets. The older a whiskey gets, the more expensive it becomes because the taste improves with age. Which is why a rare bottle or an exclusive barrel of whiskey becomes a highly sought after prize. So, will barrels overtake bottles in terms of desirability? It remains to be seen but one thing is for sure, the interest is here to stay.
If you want in on the latest trends in whiskey of purchasing your own barrel, the first step to our process is to request access. From there, you’ll wait for your application to be approved before you can reserve a barrel. After receiving payment, you’ll receive an ownership certificate that provides legal documentation outlining your full barrel rights. You have the opportunity to visit your barrel for sampling but in order to comply with legal requirements, full barrels cannot be transported outside of an approved warehouse until they are bottled. If you don’t want to have your whiskey bottled, you can trade it for others you prefer or sell your collection for cash on the Barrel Global marketplace.
We’re on a mission to make whiskey barrel ownership accessible to collectors worldwide. As the first ever global marketplace for whiskey barrels, you can connect with distilleries and collectors around the world to build your own portfolio. For a whiskey experience unlike any other, request access today.