Happy Christmas...
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Happy Christmas….
Yes, we know it's only just the beginning of October; who wants to talk aboutChristmas?
Well, all owners of all companies want to talk to you about Christmas, Thanksgiving, and Hallowe'en and sale after sale. They will talk to you via adverts during your favorite television shows, a sneaky ad while you're scrolling through Instagram at 11pm before going to sleep, and someone at work is definitely organizing a Christmas party. Before you know it, it's November 30th, and you have a list as long as your arm of gifts to buy and cakes to bake, and you're double booked at least once.
So, what IS coming up?
In the United States, Veterans Day is on November 11th (Armistice Day or Remembrance Day, depending on location), Thanksgiving is on November 28th, and Christmas Day is on December 25th. These are federal holidays, and companies will try their hardest to win your hard-earned dollars that you are going to spend during this period.
Part of the weaponry companies use is sales; you will see this more with large companies, especially those online. Starting with the "Black Friday” *sales on November 29th and continuing through "Cyber Monday" on December 2nd, you will receive multiple emails with offers for "XYZ" members only. Algorithms will be explicitly set for your browsing history, and those times you have lingered on a page for too long without buying will now have a fantastic price just for you. Or will it?
Savvy consumers are now aware that some prices will have crept up gently leading up to these sales days, and on the day of the sale, they will have a large percentage cut. So, you are paying no less for it than you would have on the day you lingered too long.
A quick Google search will bring up a whole raft of price-tracking apps that can help you ensure you are getting a good price.
*We interrupt this blog for a little history hit:
Black Friday: The story of this phrase started in 1869 when two financiers attempted to corner the market, causing a significant drop in the price of Gold. Upon learning about this venture, President Grant ordered the treasury to release a large amount of Gold into the market, thus dropping the price. Many lost a lot of money; many made their fortune.
Jumping forward to 1951, a business journal used the phrase to describe the day after Thanksgiving, when many of the workforce would call in sick to work in order to have a four-day weekend. At the same time, the police in Rochester and Philadelphia applied the phrase to the day and weekend after Thanksgiving due to a sudden increase in shopping crowds and traffic congestion.
For a while, this is where the phrase remains. Only in the early 1980s did the term become more common and positive and garnered a new description. Business owners would have handwritten accounts, and many run at a loss most of the year, knowing profit would come during the build-up to Christmas. The "loss" accounts were traditionally written in red ink and "profit" in "Black." You will still see this on an Excel spreadsheet! And so begins the “Black Friday” sales term that has spread globally and is still in use today.
Cyber Monday is the online continuation of the Black Friday sales phenomenon. As technology changes over time, so too does how we buy our goods.
(Source: Black Friday (shopping) - Wikipedia & Cyber Monday - Wikipedia)
So where does whiskey/bourbon sit in all this?
Of course, you are likely to find deals online, especially for various whiskies, bourbons, and other spirits. However, you will find that most of these belong to large, well-established companies that can take some form of 'loss' during these sales.
However, many whiskey/bourbon companies are smaller, family-run, community-active, and artisan-style, and these kinds of sales and discounts would not always be a positive activity for such companies.
We work with many excellent artisan (and a little larger) distilleries, bringing you the opportunity to access great spirit, create a portfolio of whiskey/bourbon casks, and, of course, support these smaller businesses as they grow. You can learn more about these distilleries via our blog; look for "Spotlight on…" titles.
You can use the whiskey/bourbon you own later as you like, from labeling and bottling your own as gifts for friends, family, teams, and businesses to reselling it a san investment opportunity*.
(*Profit is not guaranteed when buying casks for investment purposes.)
This article gives you some more information about investing in American Whiskey Barrel Global .
With this holiday and sales season rushing towards us, now may be a time when you want to spend money more wisely on something that lasts longer, is more personal, and, let’s be honest, a little more interesting than most sales gifts. Our team is ready to talk to you about the opportunities for cask ownership we have available.
We are on a mission to make whiskey barrel ownership accessible to collectors worldwide. As the first-ever global marketplace for whiskey barrels, you can connect with distilleries and collectors worldwide to buildy our own portfolio. For a whiskey experience unlike any other, request access today Barrel Global.
